What Motorsport Can Do For Your Business

Mutually beneficial partnerships are achieved through bespoke strategies, linked to an innovative range of motorsport-related capabilities.

The Motorsports Industry

The motorsports industry generates $186.9 billion in revenue for the global economy. An added value of $78.5 billion from a recent study.
- Fédération Internationale de l'Automobile

Racing provides you with a potentially large target market for your products and services.
I can offer a low-cost, low-risk entry into this multi-billion dollar industry.

Sports Car Racing Market Data:

75% are likely to try a sponsor’s product or service.
73% are likely to consciously support a sponsor’s product or service.
63% are likely to recommend a sponsor’s product or service.
83% state sponsorship of race series makes them feel good about a product.
- The Nielsen Company / IPSOS Active Fan Research / U.S. Census

I provide an innovative range of business development capabilities designed to meet the specific, individual needs of your company that can fit any marketing budget.
These capabilities are much more than the traditional motorsport sponsorship offerings of brand awareness, hospitality, and PR. This way companies have the opportunity to select only those capabilities that are deemed important to them. In the process, this represents a saving on cost and a focus on the confirmed business.
Motorsports can be used to combine storytelling with promotion to create memorable and innovative content.